In-Depth: EA’s Gibeau On Reinvigorating EA Games

[Over at Gamasutra, Christian Nutt has been talking to EA Games’ Frank Gibeau about the continuing — if you believe it, which I believe I do, somewhat — reinvention of Electronic Arts as a more creative, progressive game company. And that’s worth a crosspost here on GSW, I think.]
Since its unveiling during Game Developers Conference 2005, Will Wright’s evolution sim Spore has become a huge investment for EA, one which the company hopes might eventually expand into an entire division of the company, as has Wright’s mega-hit franchise The Sims.
Until that happens, however, Spore falls under the EA Games umbrella managed by label president Frank Gibeau. Beyond that game, Gibeau is working to encourage a label-wide focus on quality, one which he admits had “slipped” in the years prior to CEO John Riccitiello’s wide-reaching reorganization of the company.
Gamasutra sat down with Gibeau to discuss the high expectations for Spore, what […]

Original post by editors@gamesetwatch.com (Simon Carless) and software by Elliott Back