Independent Games Summit: Russell Carroll Talks Indie Marketing

We’re keeping on publishing videos from this year’s Independent Games Summit, which took place at Game Developers Conference 2007 last March as part of the Independent Games Festival - because a lot of the content is rather intensely useful, we reckon.
The sixth 2007 Independent Games Summit lecture to go up is actually another of my personal favorites, because it’s sharp, sensible, and brutally honest - it features Russell Carroll, who indie sceners probably know as the founder of GameTunnel.com, a seminal indie game site.
But Russ is also part of the casual/indie game biz himself, as marketing boss of Reflexive Entertainment, which both distributes casual games and makes its own - Wikipedia has a good list of Reflexive’s own-developed titles, and their portal is also v.important for PC casual titles. Russell explains why marketing is absolutely not a dirty word - and has some great thoughts on the nature of indie […]

Original post by editors@gamesetwatch.com (Simon Carless) and software by Elliott Back