Interview: CD Projekt’s Ohle On The Witcher, PR’s Place In The Blogosphere

[This Mathew Kumar-conducted interview ran late last week on Gamasutra, and while one might argue we only wanted to crosspost it on GameSetWatch because Tom says nice things _about_ GSW in one of his answers - we actually did it because there’s some real insight into the changing state of PR and the game biz in here.]
Despite being based on a series of Polish novels and coming from an unknown and untested Polish developer, CD Projekt’s epic PC RPG The Witcher has been a notable and perhaps surprising hit in the worldwide PC market.
Therefore, Gamasutra sat down with CD Projekt’s VP of PR & Marketing, Tom Ohle, to talk in-depth about the challenges of publicizing such a theoretically hard sell, and the future of CD Projekt and the PC market.
Also discussed in-depth later in the interview - the place of traditional PR agencies in the current age of instant […]

Original post by editors@gamesetwatch.com (Simon Carless) and software by Elliott Back