Microsoft isn’t taking any chances with Halo’s marketing plan

It goes without saying that Halo 3 is going to sell its fair share of copies when it’s finally released this September. If you consider the 820,000 people that took part in the beta between May-June and the million-plus pre-orders tallied back in August, a lot of people seem to have Halo on their mind. After two successful games, you could say that Bungie’s golden app pretty much sells itself these days. Nonetheless, Microsoft isn’t one to take chances with its cash cow, and what better way to nurture that cow than to throw plenty of cash at it.
You may have heard about Microsoft’s effort to flex some marketing muscle with the "Believe" TV ads coming this Friday (at a price of 10-million dollars), but the push to keep the closing chapter of the Halo trilogy at the forefront of our thoughts has been going on since at least December. […]

Original post by mrdestructoid@gmail.com (Destructoid.com) and software by Elliott Back