Ubisoft getting cozy with user-generated game content, busy making other things

If there’s one thing that’s typified this generation so far, it’s a huggy, snuggly sense of bringing everyone together in warm, soft-focused harmony and togetherness. Whether it’s Nintendo uniting all of your relatives in the fun of videogames and the shared joy of dealing with Granny’s Wii-induced popped hip as a family, Microsoft getting the whole world playing together over Live, or Sony making us all get cute and co-operative with Little Big Planet, it’s been one big, gooey, Christmas special-style love-in so far.
The latest company to turn into a bunch of big hippies is Ubisoft. During his speech at the Edinburgh Interactive Festival today, CEO Yves Guillemot revealed that a secret project is underway at the company, focusing heavily on user input and centering around consumer-created content. He stated that "We need to put gamers in the spotlight and recognize their creativity and make sure that our consumers […]

Original post by mrdestructoid@gmail.com (Destructoid.com) and software by Elliott Back