When Business Software Behaves Like… Video Games?

The New York Times published an intriguing article over the weekend entitled ‘Why Work Is Looking More Like a Video Game’, which tries to point out that games can teach software a lot of things about motivation and usability - or something like that?
Of course, you only have to wait for the first paragraph for overt implications of games being juvenile: “Paul Johnston has remade his company on the idea that business software will work better if it feels like a game. Mr. Johnston is not some awkward adolescent, but the polished president and chief executive of Entellium, which makes software for customer relationship management.”
The gaming comparisons continue: “Rave isn’t exactly the business version of Madden N.F.L., at least not yet. But Craig K. Hall, president of Logos Marketing Inc., a graphics company in Albany, said it reminded him of video games he has played, like the Legend of […]

Original post by editors@gamesetwatch.com (simonc) and software by Elliott Back